I never!
I never use artificial color or flavor in my baking/cooking. Take a look at what “regular” food coloring is made from…
http://en.wikipedia.org/wiki/Food_coloring
Whole foods sells natural colors for about $13 sounds expensive compared to the “regular stuff” at about $3 but it’s a small price to pay for good health. Remember to refrigerate the good (natural) stuff. Or you can always make your own with berry juice.
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